Augustus' Golden Fries
Augustus' Golden Fries is a brand of french fries for sale in grocery stores throughout Mexico.
The name is inspired by the golden color of the potatoes and the harvest of Augustus, a character that represents his founders, whom are immersed in the agriculture industry.
The branding is based on a clean and commercial image. In the field of frozen foods, the packages contain the image of the product, which helps in the emotional connection of the consumer – product, making them feel attracted by the result obtained after the product is prepared.
The color palette is based mainly on black, red, and the yellow of the potatoes, colors that according to the psychology of the color are directly related to the stimulation of appetite.