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BALANA

The motherhood journey

Balana, "The motherhood journey", is a space that creates an exclusive community of pregnant women and mothers in postpartum where they offer a new method of different types of exercises for women at this stage, based on Monterrey, Mexico.

 

Archetype

She is warm, friendly and optimistic. She always leans towards positive values, she is a very sensitive and empathetic person.

She makes you feel unique and special. She urges you to feel confident, united; in community. She is friendly and welcoming, her vision of the world is very intuitive, this allows her to surround herself with positive people. Taking care of herself physically and emotionally, she does everything possible to keep her body and mind in shape. She transmits trust and honesty, generates well-being for people.

 

The name is an abstraction of the concept "Baby landing" or baby land, It is also an abstraction of the word balance (body, mind and spirit).  

 

The branding is feminine, dynamic, maternal and timeless.

The color palette is based on different shades of pink. The logo is a smooth and thin typeface with a dynamic letter A detail and the isotype represents a pregnant woman.

BRAND:

Balana

YEAR:

2020

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