From the old English "BALCA", which means (Stop short) short stop.
Balka is an ideal minimalist hostel to enjoy a few days in San Miguel de Allende, Mexico. It is an accessible accommodation concept with minimalist, modern and simple facilities, based on Japanese architecture.
According to its archetype, he likes to help and protect others: he projects generosity, protection and trust.
He constantly communicates his willingness to help others, conveys empathy and inspires tranquility, stability and security at all times. He is creative and a minimalist design lover; he likes spaces with neutral and monochromatic colors.
The branding is timeless, simple, it refers to the philosophy "Less is More", it is youthful as its main market.
The logo design is a vertical composition that combines different typographies, proposing a different and unusual image.