"Curiosity has allowed humanity to achieve what today makes it unique.That yearning of seeking until finding new experiences.
Today your curiosity has put you face to face with this drink that calls you to feel the magic of the Mexican golden root, sharpening your senses in a difficult way to explain. "
This incredible brand is an exclusive liquor made from mezcal and a root called Chilcuague.
This drink proposes a sensory experience that stimulates the taste buds through a very particular flavor.
"Mexican golden root" refers to a hidden treasure, difficult to find, just as this root that was properly discovered some years ago by our client, an event that we consider key in branding, that's why we decided to integrate the firm into the label’s design.
The logo design is inspired by this root, in a modern, elegant and contemporary version. The bottle and label were designed to give sight of the drink and the roots present in the product.