The word "concierge" comes from the Latin "conservous", which means "the guardian of the lamps" and was the one who was in charge of satisfying every wish or request of the royal visits to the palaces in the 400s.
 

Concierge is a project within a department development, offering different premium services related to culture, entertainment, sports, city events, gastronomy, recreational activities, travel, human development, gifts and purchases, to its guests or inhabitants.
 

Lifestyle services.- It is a concept that proposes to improve the quality of life of its guests, through a personalized and specialized treatment in the needs of each guest.
 

The branding is based on an elegant typography that is related to the premium service, and the isotype and pattern are built by arrows that point to a center, the same point, where all guests can go to.