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CORTÉS

Del alma y herencia mexicana.

-artesanías

que 

conquistan.

Cortés is a brand of innovative and very high quality products, created by several generations of Mexican artisans.

 

The objective of the company is to provide the craftsman with the best tools so that he can streamline his processes, perfect the finish and design of the craft and use high-quality materials. 

 

The brand works together with coppers, stone sculptors, ceramists, leatherworkers, cabinetmakers, among other trades. All designs are unique, original, and have never been on the market, they are not found anywhere else. 

 

Archetype 

 

He Loves freedom, independence, adventure and discover new things. He is constantly looking for new experiences and runs away from the routine. He have a strong desire to belong and connect with others. He is empathetic, compassionate, helpful, authentic, collaborative and altruistic. He likes to do things for others, protect them and make them feel safe. His objective is to create experiences and closeness between people. He is a perfectionist and likes to give his best face.

 

The name is inspired by the Spanish conquistador Hernán Cortés, a historical character who led the expedition and the conquest of Mexico. The name also refers to courtesy; act or thing with which kindness and good manners are manifested.  

 

The branding has a sober color palette: white, black, mustard yellow and brown. The pattern represents a handmade mosaic, and the isotype is inspired by the hat of the historical character Hernán Cortés.

BRAND:

Cortés

YEAR:

2020

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