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Goil is a fuel distributor and marketer based in Guanajuato. The name comes from the words Gasoline and Oil.

Being such a short and strong name, we chose to design an easy-to-remember imagotype (typography and isotype together).

The client's goal was to create a simple, youthful, memorable brand that conveys confidence.


We decided to create a simple logo, the drop in the logo represents the fuel, we all know that a drop is a universal water-related icon, so how do we get the drop to not represent a water-related brand? Through an energetic color palette.


We designed the typography with the intention that the letter "L" interpreted a fuel hose.





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