KYU is a real estate company located in Mexico City.

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The isotype is inspired by a dragon, a figure present in the mythology of diverse cultures, where it represents struggle, strength, and is seen as a guardian who helps maintain the order that leads to the beginning of the universe, or the discovery of a sacred place.

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"New places, new beginnings", is the concept that KYU sells to all its customers, an experience of new beginnings in exclusive properties in Mexico City.