The company main objective is to create the greatest quality shoes and accessories to experiences a unique lifestyle feeling safety inside and outside work.

 

The access code to enjoy this lifestyle is the proxon footwear, supported by personnel dedicated and delivered to hard work.

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The branding is dynamic, timeless, strong and disruptive, same characteristic of its products designed out of the box, it sticks to the company’s philosophy: “WORK HARD, BE SAFE, BE UNBELIEVABLE" referring to the incredible designs for this type of footwear.

 

The logotype and isotype are clear, elegant, and subtly applied to their products. The color palette is based on a green color with other neutral colors, creating harmony and a more elegant style than the other usual brands related to protection.

 

The proposal of their creative campaigns transmit the balance between danger and the rough world of materials against the resistance, protection and design of its products.

 

Key Words:

INNOVATION, ELEGANCY, PERSONALITY, SECURITY AND PROFESSIONALISM ARE WHAT CHARACTERIZE US.