SOUME

Fitness for her

SOUME is a HIIT and functional exercises studio exclusively for women, that seeks to empower them making them feel stronger and more capable and improving their mood, lifestyle and self-esteem through the improvement of their physical appearance.

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SOUME is an abstraction of the words "SOUL" + "ME", since the brand aims to impact not only on physical exercise but also on the emotional state of its participants.

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The brand's design transmits the movement and energy of its routines through a dynamic, colorful and feminine pattern.