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Fitness for her
SOUME is a HIIT and functional exercises studio exclusively for women, that seeks to empower them making them feel stronger and more capable and improving their mood, lifestyle and self-esteem through the improvement of their physical appearance.
SOUME is an abstraction of the words "SOUL" + "ME", since the brand aims to impact not only on physical exercise but also on the emotional state of its participants.
The brand's design transmits the movement and energy of its routines through a dynamic, colorful and feminine pattern.
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